What is On-Page SEO and how to do it ? | Techniques and Tips

What is On-Page SEO? And there are many beginner bloggers about how to do it correctly, who do not understand its technique.Friends, in today’s post, I will tell you how to optimize according to Google's algorithm, so that blog or website can be ranked in Google or any search engine.

What is On-Page SEO? (What is On-Page SEO )
The work done by On-Page SEO to rank any website or blog in the search engine through SEO activities and techniques is called On-Page SEO. There are many such works in this, only after doing which the blog is ranked on the first page of Google. About which is explained in detail in the section on how to do On page SEO.

By the way, everyone wants that my own blog or website should rank on number-1 on the first page of the search engine, but Google's software gives position in its ranking only after looking at quality content as well as many parameters.

The website or blog whose quality meets Google's algorithm, only ranks it on a good position. There is a lot of competition in this too. On-page SEO technique is adopted to win this competition.
How to do On-Page SEO? - How to do On-Page SEO 
How to do On-Page SEO? - Know 20 easy steps

On-Page SEO is the key to make any blog successful by ranking it in Google. If only original content is written, then only the web page cannot get ranking. Along with that, On-page SEO has to be done strategically, whose list and it has been well described that what work has to be done in which section.

1.Write Original and Quality Content.

Whenever you write content or get it written by someone, before publishing it, do check it on copyscape tool whether it is duplicated or not.

By the way, it would be best if the content is 100% original, but still the accuracy of your blog post should be at least 90%, then there is a chance to rank that post in Google, otherwise there is no use.

While writing the original blog post, use only the right words and its meaning should also be correct and accurate so that the visitor coming to the blog does not have any difficulty in reading or understanding.

If you write any content without any meaning, then maybe it will be ranked in Google, but it will soon go away from your blog, which will increase the bounce rate of your blog, then the ranking will also go down. That's why whatever content you write and write original and write correctly, even if it takes a little more time.

2. Optimize the Meta Data of Blog Post.

Meta Data mainly consists of three points such as Title, Description and Keywords, without optimizing which the on-page work is not complete.
Check your site's SEO mistake with On Page SEO checker tools to know which mistakes you have made related to SEO in your site.

Let us now know how to optimize it.

While optimizing the Title Tag, put your targeted keyword first and then write supported words. Like your keyword is "how to start a blog", then you can optimize it according to the example given in the title of the blog post.

Example: 

A) How to start a blog - Tips and Trick (optimized)

B) Tips and Trick how to start a blog (Not-optimized)

If you have more than one targeted keyword, then both of them have to be combined to make a title which looks like a single sentence. This will mean that your title will also be optimized. Always writing the length of Title Tag between 55 to 65 characters, there can be a problem in ranking.

Description: In the description of Meta Tag, you can also write a paragraph by mixing your 2 or 3 keywords, in this also it has to be kept in mind that its length should not be more than 155 characters, otherwise it will not be called optimized meta.

Keywords: Target only 3 or 4 keywords in a blog post, it is difficult to rank the blog post if you target more. By the way, in the keyword section of the blog post, targeted keywords can also be written in direct words, in reverse words, negative and positive words together. There is no character count in the keyword section, nor has its limit been made yet.

3. What should be the length of the content?

Along with the correctness of the content of your blog post, attention should also be paid to the length of the content. For a good blog post, the length of the content should be at least 2500 words.

You can assess this by looking at other bloggers whose blog is ranking in top 5. If you write an article on any topic, then after explaining it completely, write it well so that your reader can understand it easily and he reads your blog completely, due to this the bounce rate of the blog remains correct.

When you write your blog post in a completely descriptive way, then the content will automatically be more than 2500.

4. Create SEO Friendly URLs.

If you are getting confused then let me tell you what are SEO Friendly URLs?
SEO Friendly URL means that it should be search engine and user friendly. Now how this will happen can be understood from the example given below.

Example:

yoursite.com/how-to-do-on-page-seo (correct)
yoursite.com/2020/02/how-to-do-on-page-seo.html (70% correct)
yoursite.com/how-to-do-on-page-seo/31346 (not correct)
yoursite.com/31346 (not quite right)

5. First do Keyword Research and then write the content.

There is a lot of difficulty in optimizing the content without doing keyword research. By the way, content should be written on the keyword whose search is high but the competition is low, optimizing the content with the same keyword gives a good ranking and traffic, so this thing should be taken care of in on-page SEO.

6. Optimize Blog Post with Long Tail Keywords.

The best way to do Content Optimization is to make long tail keywords by adding extra word phrases to the keywords to be used and optimize your blog post so that traffic increases along with ranking.

What is Long Tail Keywords? Some examples of how to set it are given below; understanding which you can optimize your content.

Long Tail Keywords Example:

If we talk related to this post then I have keywords "On Page SEO" if it is to be made a long tail keyword then it will be written like if keyword is to be made then it will be written "What is On-Page SEO?", "How on page SEO Do it", "What is On-Page seo " can create long tail keywords in this way.

7. Do optimize and customize images.

It is very important to optimize the image which is used in the blog post as per the requirement like alt tag, title tag, hr tag, and customizing its size is also important. If all this is not done then it becomes very difficult to get a good position in the ranking. That's why this point should also be taken care of.

8. Also pay attention to Keyword stuffing.

Keyword stuffing is also a very important point in on-page SEO optimization, which if ignored makes it difficult to rank the blog post.

If you do not know what keyword stuffing is, then first of all get information about it and optimize the content of your blog post accordingly.

By the way, I give hints here that the targeted keywords in your post should not be more than 30%, now you can get information about how to calculate it through the given post link.

9. Focus on making the site Mobile Friendly.

Just as in today's time, more people run android mobile and do most of their online work from mobile only, then if we do not make our site according to mobile interface, then traffic will not come to our website or blog.

That's why whenever you make a site, keep in mind that it should be mobile friendly and it should easily rank in Google and users should visit our site as well and our site should also have traffic increase.

If you do not know how to make the site mobile friendly, then there are many sites or videos about it on the Internet through which you can get information.

10. Also pay attention to the loading speed of the site.

It is very important to keep the loading speed of the site correct because if a visitor visits your site and if the website opens late, then the visitor swings and goes from your site to another site, which is not right in the eyes of Google. Would. This also causes problems in the ranking of the site.

The easiest way to check the loading speed of the site is to check it with Google's page speed speed insight tool, in which you will know what work you have to do in your site. Accordingly, you can increase the loading speed of your site.

Improve the loading speed of 11. Blog.

The best way to improve the loading speed of the blog is to check the speed of your page with the help of GTmatrix or Google Page Speed In site tools and improve it as mentioned in the yellow colored area.

By doing this, the ranking of your site will also improve and traffic will also increase. The loading speed of the site should not exceed 0.10s.

The faster your site is, the more people will like it and they will stay on your site for a long time, due to which the bounce rate of the site will also decrease. Which is very important in the eyes of SEO.

12. Use the correct H1 Tag.

It is very important to have H1 Tag in a website or blog. By the way, when you post a blog, the title of the post itself becomes the H1 tag. That's why put targeted keyword in your title so that whenever your blog post is cached by Google, your site will come in rank.

13. Check Broken Links in your post.

While doing On-Page SEO of all your blog posts, definitely check this. If there is a broken link in your post, then Google will not give place to your site in its ranking.

To check broken links in your blog, you can search Google for broken link checker and check with the help of the best tool and correct it by changing its current link.

Do internal linking in posts.

It is very important to do internal linking of the old blog post in the new blog post, due to this the user's engagement increases, the time spent also increases, which also proves helpful in ranking in google.

Whenever you do internal linking, make sure to use the title tag in it, so that the link gets optimized.

15. Matched Keywords in Blog Post.

Under On Page SEO, it is very important to put targeted match keywords related to it in your blog post.

Unless you put keywords according to your blog post, traffic will not come to your blog post. Therefore, before posting a blog, make a list of matched keywords from it and implement it at the right place.

16. Use No follow Tag for Affiliate Links and Untrusted Links.

If you are putting a link to any other blog or website in your blog post, then definitely use No follow Tag in it.

If you do not do this, the ranking of your blog or website may fall.

And if you are putting a link to any affiliate site in your blog, then definitely put No follow tag in that too.
By applying No Follow tag, your website or blog post does not count in spamming and there is no problem in ranking in search engine. That's why take special care of this matter.

17. Use External Link in the post as well.

Giving external link in your blog post is also an on-page SEO technique. You can also give a link to any other website related to the topic related to your blog post.

Keep these 4 things in mind while giving external link:-

1 - Link Which are not  trusted should not be there.

2 - Do not put any broken links.

3 - Redirected link should not be there.

4- Don't link any wrong website.

If you put a link to a famous and high traffic website on your blog, then your blog benefits a lot from it. Whenever that website is cached by Google, then your site will also be crawled.

18. Must add Social Sharing Buttons in posts.

Sharing is a very good way to bring traffic to your site, so do not make the mistake of publishing a post on your blog without social sharing buttons.

There are many such sites from where you can integrate social share buttons on your site for free.

The advantage of using social share button is that when a visitor comes to your site and he likes your post, then he can easily share that post in his social media group through the same button.

19. Use the word Modifiers in your Title.

20. Keep your site Clean and Simple.